Afternoon.co
ActiveBookkeeping, compliance and tax for founders
This company has previously operated under “Hedron”, “Afternoon”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Afternoon.co empowers founders to make better business decisions with real time financial metrics. We pair managed AI bookkeeping and tax services, to reduce administrative burden on founders. Accountants struggle serving 4 million+ of ecommerce brands & startups in the US, because of complexity in sales tax, multiple sales channels and inventory management. We automate a large portion of bookkeeping by integrating with their sales and inventory systems, so founders can spend less time doing admin work.
Founders · 2
Roman is the CEO of Afternoon.co. Previously he was a Growth PM at Notion, and PM & engineer at Gusto. At Gusto he led the launch of personal finance products, and was an engineer for accounting products.
Ben is a co-founder of Afternoon.co. Previously, he was at Brex, where he launched an FP&A product line. Prior to that, he spent eight years at Gusto, where he introduced an embedded payroll product, launched international payroll capabilities, and led the payments team managing billions of dollars.
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