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AI camera that turns photos into personal apps. Ex-Snapchat founders with multiple previous exits.
Auto is your AI camera. Turn your photos into Frames - mini apps that help you everyday. The founding team is ex-Snapchat, has spent years working on camera & creator products and both have significant previous exits. Frames make your camera intelligent. They know your calories, help you dress better, care for your plants, split the bill, give you travel advice, remember your goals, and anything else you can think of. And if Auto can't do it yet, you can build a Frame that can.
Auto is an AI camera platform that turns photos into configurable Frames, which are mini apps that perform specific actions (e.g., calories tracking, plant ID, outfit checks). Users can create and share Frames, and the system suggests relevant Frames based on the captured photo.
Take a photo with Auto; Auto analyzes the image and suggests a Frame to perform a focused action. Each Frame operates to do one thing well (calorie tracking, outfit rating, plant identification, group bill split, travel logging, etc.). Users can build their own Frames if needed and can share Frames with friends or publish them for everyone. Frames can track data, provide insights, or facilitate actions directly from the photo context; the camera plus Frames form an extensible set of micro-apps integrated around the photo intake process.
Who it’s for: Individuals seeking photo-driven personal analytics and quick actions (e.g., meal tracking, outfit checks, plant care) who want to extend their camera with customizable Frames and shareable mini-apps.
founding-era product with public feature exploration and a variety of frame concepts; mentions of multiple frames and sharing imply early traction and product development
Dave is CEO of Auto. Dave was previous Director of Engineering at Snap for Snap Mini-Programs, Games, Bitmoji, SnapKit, Virtual Currencies. Dave previously built PlayCanvas, the world's leading 3D web graphics engine, which was acquired by Snap in 2017.
Sam is CTO of Auto. He has a PhD in computer vision and previously founded Seene, which pioneered mobile 3D reconstruction technology and was acquired by Snap in 2016. At Snap he led the Lens Experience engineering team, responsible for all the AR product surfaces in the Snapchat app.
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