Auxos

Active

AI customer clones for market research

Spring 2026Founded 20263 peopleSan Francisco, CA, USA

www.useauxos.com ↗LinkedIn ↗X ↗

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AI insightcan contain mistakes

Qualitative Market Research AISaaSProduct teams, marketing research, enterprisesLow competition

Moat

High-quality customer interviews and ICP modeling; behavioral accuracy hard to match; defensible customer data.

Key risk

Validity of AI clones in capturing real customer behavior; regulatory/privacy concerns on data use; adoption risk for high-stakes decisions.

Why now

Survey fatigue and cost inflation; LLM-based customer simulation now credible for trend testing.

Competitors

Emerging space, traditional research firms (Nielsen, Qualtrics), survey platforms

About

Auxos builds AI customer clones for marketing, product, and research teams to test their hypotheses at scale. We work with companies to create 1:1 replicas of their customers by sourcing and interviewing real people in their ICP, allowing us to accurately model how they behave and make decisions. Currently, market research is too slow and expensive to use on anything but the biggest decisions. Surveys and panels cost a fortune and it takes weeks to recruit, moderate, and gather insights. Auxos provides a 24/7 available customer panel that can give population-scale insights in minutes. The day-to-day decisions surrounding product, pricing, and positioning can now be validated with the same rigor that used to be reserved for the big ones.

Founders · 3

Ashton DanielCo-Founder and CEO

BCG

Columbia🎓 Columbia University

Co-founder and CEO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a consultant at BCG working on Agentic AI deployments for Fortune 500 companies, where I ran customer research surveys, panels, and interviews and watched them spend a fortune for insights. Previously studied CS at Columbia University. Individual NCAA Fencing Champion for Columbia University, ranked #1 in the nation, part of Team USA ranked #1 in the world.

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Kerry LuCo-Founder

Amazon

Duke🎓 Duke University

Co-founder and CTO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a software engineer at Amazon Ads, where I built the infra for ad simulations modeling 40% of US e-commerce traffic. Built the fastest seismic wave simulator in the world for Vorticity (YC S19). CS & Math major from Duke University. Fenced for Team USA and Division 1 at Duke.

LinkedIn ↗X ↗