Blue
ActiveYour phone finally has someone to run it. Plug in Blue, just ask.
This company has previously operated under “L5 Assistant”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Everyone pays someone to handle the parts of their life that don't need them personally. The cleaner, the bookkeeper, the lawn service. Nobody could handle what lives in your phone. Until Blue. Blue is a small USB-C dongle and iPhone app. Plug it in and say what needs doing. The follow-up you haven't sent, the appointment you haven't booked, the reply you owe. Blue opens the right app, does the work, and tells you when it's done. You don't touch your phone. Works with every app already on your iPhone. The team brings complementary experience at scale: Omar Abdelaziz led Google Assistant’s transition to LLMs and holds one of earliest patents in LLM-based computer control; Peter Krogh spent decades designing voice-first dialog systems and was most recently a design lead at Google DeepMind building actions for Gemini Live; Muhammad Farhan Hossain helped ship Apple Vision Pro, is named on dozens of hardware/systems patents, and has led products from prototype to mass production. We’ve built systems used by billions. Now we’re on to defining the next era of computing.
Founders · 3
I've spent more than a half-decade leading teams on Google Assistant and at Scale AI, and hold one of the world's first patents in LLM-based computer-use. Now, I'm on to defining the next era of computing, starting with a 100x more powerful voice assistant.
I’m a robotics and product design engineer focused on building thoughtful tools for the world. I hold dozens of patents in hardware and manufacturing, and I care deeply about how things are made and who they’re made for. For over a decade, I’ve worked across robotics, wearables, and consumer electronics. As one of the first engineers on the Apple Vision Pro, I took it from concept to mass production.
I teach computers how to talk. For 20 years this was primarily a deterministic process of design/engineer/tune, but with the arrival of LLMs it now looks more like show/convince/tune. AI is weird, but if it can't be taught how to have a normal spoken conversation with a person, it's not going to work. This is what I work on.
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