Booko

Active

Dynamically pricing the whole economy.

Winter 2026Founded 20252 peopleSan Francisco, CA, USA

bookoapp.com ↗LinkedIn ↗

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AI insightcan contain mistakes

Dynamic Pricing OptimizationSaaSTime-slot-based businesses, services, wellnessHigh competition

Moat

Proprietary demand forecasting; real-time pricing algorithm; integrations with booking systems; customer data moat.

Key risk

Commoditization as pricing engines proliferate; customer concentration (salons, classes, studios are SMBs); switching cost low.

Why now

Labor costs rising; vacancy rates hurt service business margins; AI forecasting now viable for SMB-scale deployment.

Competitors

Calendly, Mindbody, Zenoti, Acuity Scheduling, Stripe Billing

About

Booko helps businesses that sell bookable time slots make more money by dynamically pricing their time. Unlike physical inventory, unsold time slots disappear forever, yet most time-slot-based businesses still rely on static pricing. We integrate with existing booking systems to adjust prices and incentives based on historical utilization, availability, and demand. Early customers see ~20% revenue uplift by selling time that would have otherwise gone unsold.

Founders · 2

Will HallFounder

Dartmouth

Econ + CS @ Dartmouth. Building dynamic pricing for service providers with Booko. Background as CEO/Founder of Hall & Partners Digital Marketing ($300K secured revenue, $500K proj. TTM)

LinkedIn ↗