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Breadfast

Active

Household needs, from bread to everything.

Summer 2019Founded 20176000 peopleCairo, Cairo Governorate, Egypt

About

Breadfast is Egypt’s leading online grocery brand. We operate a fully vertically integrated supply chain, delivering 3,500 SKUs on-demand in under 60 minutes. Our selection includes a range of freshly baked bread, coffee, fruits, vegetables, eggs, dairy, meat and poultry, alongside a range of CPG staples designed to serve a household’s daily and weekly needs.

From their website

as of Jun 7, 2026www.breadfast.com β†—
MarketplaceSubscription Β· Not explicitly detailed on the page; mentions a Breadfast Card with cashback and rewards, but no clear subscription pricing listed.

Breadfast positions itself as a mobile-first supermarket app offering a wide range of daily essentials, groceries, fresh bakery items, and ready-to-eat meals with 24/7 same-day delivery in primarily Egypt and expanding regions. It also markets services like on-demand chefs and travel experiences, plus a loyalty card with cashback and rewards. The platform emphasizes convenience, freshness, and a broad product assortment accessible via app download.

Users download the Breadfast app to browse thousands of products across groceries, fresh bakeries, ready-to-eat meals, beauty, pharmacy, and household care. The app enables instant same-day delivery available 24/7 in minutes, with fresh items sourced from in-house bakeries and suppliers. Additional offerings include on-demand vetted chefs delivering homemade meals and a Breadfast Card for cashback and rewards. The service mentions expanding delivery across Egypt and the MENA region and emphasizes a streamlined shopping experience from home.

Who it’s for: Households and individual shoppers seeking quick, convenient access to groceries, fresh bakery items, ready-to-eat meals, and household supplies; also target segments interested in personal chef services and travel experiences within Egypt and the MENA region.

Features
  • Thousands of products across groceries, bakeries, and more
  • Instant same-day 24/7 delivery
  • Freshness guarantees from in-house and partner sources
  • On-demand vetted expert chefs for homemade meals
  • Breadfast Card with cashback and rewards
  • Mobile app accessibility and easy ordering
  • Expansion across Egypt and the MENA region

Hiring/careers section present; mentions expansion and growing user base; multiple service lines (chef, travel) and app downloads indicate active growth and product diversification.

Founders Β· 2

Muhammad Habib
Muhammad HabibFounder
Abdallah Nofal
Abdallah NofalFounder

Website over time

Step through Breadfast’s homepage year by year β€” the pitch, the product and the design, as the web remembers them.

201720192020202220232025Today β†—

Each year opens the Wayback Machine capture closest to that date.

ConsumerGroceryConsumerDeliveryLogisticsE-commerce

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