Eight Sleep

Active

The sleep fitness company.

Summer 2015Founded 2014100 peopleNew York, NY, USA; Remote

↻ Pivot / rename signal

This company has previously operated under “Luna”, “Eight”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

Eight Sleep is the world's first sleep fitness brand with a mission to fuel human potential through optimal sleep. Founded in New York City in 2014, Eight Sleep leverages thermoregulation, data, and technology to design products to restore individuals to their peak energy every morning. Eight Sleep was named one of Fast Company's “Most Innovative Companies of 2018 and 2022”, and recognized by TIME's Best Inventions of 2018 and 2019.