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Expected Parrot

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Simulate your customers with AI agents

Fall 2025Founded 20245 peopleCambridge, MA, USA
Generate ideas โ†’
โ†ป Pivot / rename signal

This company has previously operated under โ€œExpected Parrot, Inc.โ€. A rename frequently marks a pivot in positioning or product โ€” useful raw material for variant ideas.

About

Expected Parrot helps companies simulate their customers with AI agents to explore pricing, product, marketing, communications and other scenarios at scale. Our open-source library and no-code web app let you design custom agent personas and conduct interviews and surveys with them using LLMs of your choice to generate results and reports. Everything is cached and reproducible, and you can send the same surveys to human respondents to validate results in the same interface.

Founders ยท 2

Robin Horton
Robin HortonCo-Founder & CEO
UberHarvardColumbia

Prior to building E[P] I was as founding member of Uber's Legal Data team and spent 7 years managing cross-functional data reporting. Before joining Uber I was a tax and investment funds attorney at Ropes & Gray LLP and served as an Assistant Attorney General in Massachusetts prosecuting environmental and white collar crimes. Before law school I managed simulations contracts for Northrop Grumman. Harvard JD & Columbia BA (Math). Harvard JD, Columbia BA Math.

John Horton
John HortonFounder
MIT

Co-Founder of Expected Parrot. Professor at MIT Sloan. Economist. Former Army Officer.

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