Forum

Active

The first exchange to trade on attention.

Winter 2026Founded 20262 peopleSan Francisco, CA, USA

AI insightcan contain mistakes

Cultural Attention Trading MarketsTransactionalTraders, hedge funds, media companies hedging cultural/demand riskLow competition

Moat

Proprietary indices derived from search, social, streaming data; first-mover advantage in attention derivatives.

Key risk

Regulatory uncertainty around derivatives; niche use cases; customer concentration among sophisticated traders.

Why now

Prediction markets gaining regulatory clarity; cultural volatility creating demand for attention hedging; data APIs proliferating.

Competitors

Kalshi, Polymarket, traditional derivatives markets

About

Forum is building the first exchange to trade on cultural attention. We create indices from search, social, and streaming data to measure what the world cares about, enabling users to go long or short on changes in relevance. Attention is the primary driver of business success in the digital age, but it has never been directly tradable. Forum introduces attention as a new asset class for managing cultural and demand risk.