Freshpaint
ActiveCustomer data collection, safeguarding, & activation for healthcare
This company has previously operated under “Perfalytics”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Our customers use Freshpaint to make their websites and entire marketing stack HIPAA compliant. It's impossible to use modern analytics and marketing tools without sharing sensitive HIPAA-regulated data. Our platform does the hard thing of moving data from A to B. And then we do the really hard thing of controlling the flow of sensitive HIPAA-regulated data to various 3rd-party marketing tools. We're building the data infrastructure that safeguards patient privacy while also enabling marketing teams promote access to healthcare.
Founders · 2
After graduating high school in 2015, I joined Heap. While there I worked on scaling their cluster of Postgres instances that has around a Petabyte of data. I eventually took over and lead the database team there. While at Heap I shipped a large number of performance improvements and cost savings. You could say I was the primary person who scaled Heap. Due to the number of cost reduction projects I shipped, I was given the nickname "Michael Margins".
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