Honeylove

Active★ Top company

Honeylove makes functional undergarments for women

Summer 2018Founded 2018100 peopleLos Angeles, CA, USA; San Francisco, CA, USA

↻ Pivot / rename signal

This company has previously operated under “HoneyLove”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

Honeylove is a DTC startup founded by EDM artist Betsie Larkin. After searching high and low for quality shapewear that made her feel confident on stage, Betsie decided to create her own line of stage-worthy shapewear and launched publicly in 2018. Since then, Honeylove has expanded to tops, bras, and many other garments that have set new standards in their verticals. We apply a technical and artistic approach to problems we see in the fashion industry, creating products that serve our customers of all shapes, sizes, and backgrounds.