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Instinct

Active

Trade your instinct

Winter 2026Founded 20265 peopleSan Francisco, CA, USA
Generate ideas โ†’
AI insightcan contain mistakes
Mobile Crypto TradingTransactionalRetail crypto traders, users of HyperliquidHigh competition
Moat
Mobile-first experience on Hyperliquid ecosystem; positioning as consumer app for professional traders.
Key risk
Hyperliquid platform adoption risk; regulatory scrutiny on crypto; competing crypto wallets and mobile apps; volatility.
Why now
Crypto adoption growing; mobile trading demand; Hyperliquid emerging as major liquidity hub.
Competitors
Kraken, Coinbase, Phantom, Magic Eden, other Hyperliquid apps
โ†ป Pivot / rename signal

This company has previously operated under โ€œAssonantโ€. A rename frequently marks a pivot in positioning or product โ€” useful raw material for variant ideas.

About

We believe in the next generation of finance where everyone around the world can access the global market and liquidity from the tip of their hands. We are building the best mobile trading app that will enable this vision. Hyperliquid is the house of all finance, Instinct is the app of all finance. Hyperliquid.

Founders ยท 2

J
Joon Won SongCo-Founder, CEO
๐ŸŽ“ Imperial College

Quantitative Developer @ Squarepoint Capital League of Legends Challenger (2000LP+) KR/EUW/NA server, for 10 years. EECS @ Imperial College London

E
Eunju MoonCo-Founder, CTO
USC

PhD dropout @ USC (Quantum Computing) Theoretical Physics @ Imperial

FintechArtificial IntelligenceMachine LearningTradingCryptocurrency

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