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Laurence

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Hedge fund for ads

Winter 2026Founded 20252 peopleNew York City, NY, USA
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AI insightcan contain mistakes
AI Advertising OptimizationSaaSAmazon sellers, e-commerce brands, DTC marketingHigh competition
Moat
Hedge-fund-grade optimization (15โ€“40% profit improvement) creates strong stickiness; proprietary bidding algorithms difficult to replicate.
Key risk
Amazon tightens API access; platform changes break integrations; competition from native platform tools and agencies.
Why now
Advertising efficiency under pressure; e-commerce profitability margins tight; AI optimization proven to boost ROAS.
Competitors
Kenshoo, Marin Software, Skai, native Amazon tools

About

Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords with noisy, delayed data using simple if-else rules that both break at scale and ignore stochasticity. Laurence advertises like modern hedge funds trade markets, driving a 15-40% improvement in net profit for Amazon brands within a month of onboarding.

Founders ยท 2

Matthew Chen
Matthew ChenFounder
GoogleMetaCornell

Built the Data Science Agent at Google. Grew Facebook new user retention by 18% by tuning Facebook's friending model. Third engineer at health-tech startup. Math+CS & AI research at Cornell. Ex-national team and semi-pro soccer goalie. Washed dishes and waited tables to pay for college. Financially independent at 17. National team & semi-pro soccer goalie. Taught myself to code at 18. Chemistry research at 15. CEO

Leo Gierhake
Leo GierhakeFounder
ETH Zurich

Researcher at Jump Trading, building quantitative models to execute 50% of all global crypto trades. $250,000 in high-stakes professional poker winnings. Founded a crypto investing platform at 18. ETH Zurich Electrical Engineering Chief Scientist

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