Liv Labs
ActivePelvic floor fitness made easy
This company has previously operated under “Liv Labs Inc.”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Liv Labs (@livlabsfitness) is a US-based, Y Combinator-backed women's wellness innovator. 78 million American women live with pelvic floor weakness and 31M worry daily about leaking. Liv Labs is commercializing the patented Pippa Resistance Spring to boost fitness during exercise and semi-automated self-care coaching to keep them strong and active, lifelong. First orders shipped October 11, 2025. Pippa inventor, Carly Price, reimagined the humble pillow for Casper and has 41 patents to her name. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald's and Panera. Pippa development has been substantially funded by non-dilutive SBIR grants from NIH, NSF, and State of Illinois, based on stellar product effectiveness data and user feedback like, "With this, surgery is off the table."
Founders · 2
Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.
Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market.
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