Minro
ActiveIdentify churn risk and stay close to users at scale
This company has previously operated under “Iris”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Minro helps companies stay close to their users as they scale. Today, most startups have thousands of product events flowing through tools like PostHog, but still have no real understanding of who their users actually are, which users are quietly about to churn, or what outreach actually brings them back. Founders care deeply about their users, but staying close to them becomes operationally impossible very quickly. Minro plugs directly into a company’s analytics stack and turns product activity into living customer intelligence. We enrich every user with context like their company, role, LinkedIn/GitHub/Twitter, background, and likely use case, currently matching users to the correct online identity with ~80% accuracy starting from just name + email. We then identify which users are most likely to churn based on behavioral patterns, persona similarity, and historical retention signals, and help founders proactively reach out before those users disappear. Minro drafts highly contextual founder-style outreach, tracks which conversations actually convert into retention, and continuously improves the system over time. The result is a customer intelligence and retention layer that helps companies understand their users better, build stronger relationships, and reduce churn before it happens.
Founders · 2
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