Morf Health
ActiveWorkflow automation for healthcare providers
This company has previously operated under “Morf”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Morf is an integration platform that allows healthcare providers to sync patient data and automate workflows across their tools. For example, when a patient submits an intake form, Morf creates a patient record in an EHR and sends insurance information for an eligibility check. You can think about it like Segment + Zapier for healthcare providers. Morf helps their customers eliminate tedious administrative tasks and empowers them to focus on patient care as they grow.
Founders · 2
After studying product design + computer science at Stanford, I learned how to launch and iterate on great products at Google and Square. I moved into healthcare in order to work on problems I cared deeply about. As the first product hire at Parsley Health, I led the team that built our patient data infrastructure and the tech to launch and grow our virtual care offering. I'm starting Morf to solve the problems we faced at Parsley -- to empower the next gen of digital healthcare.
I have built and managed teams at a number of early-stage companies in the highly regulated health-tech and fin-tech / data spaces. As an engineering contributor I've created simplified data models and services for complicated healthcare problems in seed and Series A+ stage companies. I have also built and managed peta-scale data pipelines. My entrepreneurial interest in health-tech was borne out of having my patented work licensed by a major UK biotech company.
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