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Nori

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AI health coach in your pocket

Fall 2025Founded 20253 peopleNew York, NY, USA
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↻ Pivot / rename signal

This company has previously operated under Unison Labs, Nori Health. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

Nori is a concierge-level AI health coach in your pocket. It takes all of your health data—Apple Health, medical records, wearables, everything—and boils it down into a personalized daily plan. Users love it: “It's truly one of the best apps and I check it first every day. Since using Nori, I've been limiting devices in bed and eating earlier—and I'll be damned if it's not working... I started getting more deep sleep, my resting HR dropped to 43, my recovery improved.”—Jen, Nori user"

Founders · 2

Dave Zohrob
Dave ZohrobFounder
MicrosoftSpotify

Cofounder/CEO Nori. Prev cofounder/CEO Chartable (acquired by Spotify) & early AngelList. Ran podcast ads product team of 150 at Spotify after acquisition. Founded AngelList talent platform (now Wellfound). Also HOTorNOT & Microsoft. My first startup was QBasic.com in 1995.

Harish Agarwal
Harish AgarwalFounder
Spotify

Cofounder & president Nori Health (F25); previously cofounder Chartable (acquired by Spotify); previously cofounder & CEO Octopart (W07)

HealthcareConsumer Health and WellnessArtificial IntelligenceConsumer Health ServicesHealth TechDigital HealthHealth & Wellness

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