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BCG
Primer
ActiveAI Product Demos
Fall 2025Founded 20252 peopleLos Angeles, CA, USA
↻ Pivot / rename signal
This company has previously operated under “Relaw”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Primer is an AI agent that sells, onboards, and supports users automatically through live, personalized walkthroughs.
Founders · 1
Chris FarestveitFounder
Prior PM and Eng. Formerly at BCG and Dapper. Currently building AI agents for sales, onboarding, and support.
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