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Get fit fighting your way through a fantasy world.
Quell is an immersive fitness game where players get fit fighting their way through a fantasy world. Our low-cost wearable uses smart resistance bands to guide you through an exciting, effective combat workout at home. Weβre Peloton meets gaming at 1/10th of the price
Quell fuses immersive first-person fantasy gaming with high-intensity, full-body workouts. It offers VR-enabled gameplay designed to burn calories while delivering a personalized fitness experience.
Quell provides a real fitness-focused gaming experience where workouts are embedded in action-packed levels (e.g., Shardfall) and adapt in real time to the userβs fitness level. Players engage in high-intensity, full-body workouts during gameplay, track workout analytics, earn rewards, unlock gear, and customize their in-game hero. The product is marketed as available for at-home use, with VR-enabled play and a system that tailors workouts to the userβs level and goals, including guidance on equipment such as belts and resistance bands through interactive quizzes.
Who itβs for: Individuals seeking an at-home, gamified fitness solution that combines VR gaming with real workouts; players who want a quantified, personalized workout experience blended with adventure and exploration.
Marketing and press coverage quotes; emphasis on available now and VR gameplay; mentions of community and rewards program
CEO of Quell. Ex-McKinsey consultant turned design engineer. Passionate about making boring things fun.
Quell Founder and COO. I like making products that improve people's health and wellbeing. Previously a Product Designer.
Founder & Business Director at Concept80 | Co-Founder & former CMO/COO at Quell | Start-Up Adviser at UCL & UBC | Ex-Red Bull --- I've founded businesses in the gaming, fitness and professional services sectors, with other start-up experience across fintech, sports retail and B2C/C2C marketplaces. Hosted a series of remote work/adventure retreats in 2016-20 for founders and Fortune 500 leadership teams based around philosophy of 'Development Through Adventure'. Love to ski, bike and kitesurf!
I spent 10 years studying Materials Science at the University of Oxford, initially as an undergraduate, before building novel sensor technology from graphene and other 2D materials as a graduate student. Quell brings together my technical background and interests in gaming and fitness (although we still haven't worked out how to work graphene into this project...).

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