Reforged Labs

Active

Turn intuition into insights, in minutes

Winter 2022Founded 202119 peopleSan Francisco, CA, USA

reforgedlabs.com/ ↗LinkedIn ↗Crunchbase ↗See on the Idea Map B2B momentum

About

Reforged Labs Boa is the AI creative intelligence agent that answers all your questions about what ads are performing, why they work, and what to create next.

From their website

as of Jun 7, 2026reforgedlabs.com ↗

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Reforged Labs is a Marketing AI technology platform described as the world's first AI copilot for mobile game marketers, offering AI-powered research and insights to help creative teams improve ROAS by moving faster and testing smarter.

The product integrates with a Creative Library and data/workflow systems (APIs, SSO, RBAC, logs) to provide: Discover – search millions of creatives by theme, tone, and performance; Diagnose – reveal narrative and stylistic signals behind outcomes; Generate – create creative briefs from real insights; Forecast – prioritize tests likely to win; Monitor – real-time trend tracking and alerts. It offers a specialized Creative Intelligence Agent with a large, labeled dataset, first-party integrations, and natural-language insights, delivering digestible, action-ready outputs rather than dashboards.

Who it’s for: Mobile game marketing/UA teams at game publishers and studios seeking faster, data-driven creative testing and higher ROAS.

Features

Search millions of creatives by theme, tone, and performance
Generate creative briefs from real insights in minutes
Real-time trend monitoring and alerts
Narrative and stylistic signal diagnosis beyond metrics
Integrated creative library with APIs, SSO, and RBAC
First-party intelligent labeling and analysis of creatives
Natural-language insights and easy-to-digest outputs

Raised $3.9M; mentions of being trusted by leading game publishers; product shows integration capabilities and enterprise-like features (SSO, RBAC), indicating early traction and funding activity.

Founders · 1

Robert HuynhFounder

Google

Microsoft

Harvard

Robert is the co-founder and CEO of Reforged Labs. Previously, he was at some of the world's largest tech companies (X the moonshot lab/Google/Microsoft) before starting his MBA at Harvard Business School.

LinkedIn ↗

Launch

Launched on Y Combinator · Mar 2024

View launch post ↗

Generate and optimize video ad campaigns at superhuman speed

Reforged Labs automates the full marketing cycle for mobile game studios using GenAI. It enables text-to-ad creation, multi-platform ad optimization, and ongoing campaign performance analysis to reduce ad-creative production time and improve ROI for game marketers.

From the original launch (Mar 2024) — may be outdated.