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Semiotic

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Studio-Grade Design at Scale

Fall 2025Founded 20253 peopleSan Francisco, CA, USA
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↻ Pivot / rename signal

This company has previously operated under Mooodboard. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

Semiotic builds AI design agents. We’re starting with agents that build landing pages for fast‑growing startups. Existing AI website builders didn't make creating websites easier—they made creating ugly websites easier. So, companies choose between blue-purple gradient slop or agencies with 3-month waitlists and $100k minimums. You don't have to choose anymore. Start a project: semiotic.com

Founders · 3

Michael Roberson
Michael RobersonFounder
AmazonColumbia

CEO @ Semiotic. Dropped out of Columbia (Computer Science + Cognitive Science). Previously founded a $30k/mo design studio. Former UX intern @ Amazon & brand design intern @ Landor. IG:@michaelhroberson

Bryan Grisales
Bryan GrisalesFounder
Columbia

CTO @ Semiotic. CS + Math at Columbia and AI research at Columbia's Computational Design Lab.

Brandon Yao
Brandon YaoFounder
OpenAIColumbia

COO @ Semiotic. Studied Computer Science and Economics at Columbia before dropping out. Previously did research with the Chief Economist of OpenAI and worked at a handful of YC-backed startups.

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