← All companies
Generate ideas →
Microsoft
Sherpa
ActiveTurn more website visitors into customers
Spring 2026Founded 20262 peopleSan Francisco, CA, USA
AI insightcan contain mistakes
Conversion Rate OptimizationSaaSSMB and mid-market e-commerce and SaaS companiesHigh competition
Moat
Continuous A/B testing and variant generation create compounding performance advantage.
Key risk
Commoditization risk from AI-powered alternatives and in-house testing tools; competitive feature parity high.
Why now
AI-native testing and automated variant generation lower barriers to adoption beyond large enterprises.
Competitors
Optimizely, VWO, Convert
About
Sherpa automatically increases website conversion rates by analyzing visitor behavior, building new page variants, and continuously A/B testing them. Customers typically see a 15-20% lift on their primary conversion metric in their first 30 days.
Founders · 2
Ethan KinnanFounder
Automated every job I've ever had. Now automating conversion rate optimization at Sherpa.
Norbu SonamFounder
Co-founder of Sherpa (YC X26), building the AI agent that runs your A/B tests end to end. Previously a software engineer at Lindy (onboarding optimization, computer use) and Microsoft (Copilot image generation, Microsoft Designer). RPI CS, Data & AI.
Related startups
Sherpa LabsWinter 2025
The AI Data Team
Active
PolymorphWinter 2026
Personalization infra that improves retention, LTV, and CAC
AI Personalization InfrastructureActive
