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Smartbase

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Automated order entry for manufacturers

Spring 2026Founded 20252 peopleSan Francisco, CA, USA
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AI insightcan contain mistakes
Automated Order EntrySaaSManufacturers, small factoriesLow competition
Moat
Factory floor expertise; workflow understanding from embedded research; integration with ERPs.
Key risk
Limited TAM; fragmented manufacturer base; ERP vendors bundling similar features.
Why now
Manufacturing labor shortage justifies automation; cloud ERP adoption accelerates.
Competitors
Emerging space, ERP vendors
↻ Pivot / rename signal

This company has previously operated under β€œGlade”, β€œSandfish”, β€œAnytrace”. A rename frequently marks a pivot in positioning or product β€” useful raw material for variant ideas.

About

Smartbase automates order entry for manufacturers. Today, incoming purchase orders are still entered into the ERP by hand. This often requires multiple full-time employees, even at small manufacturers. Smartbase removes this manual work by automatically converting incoming purchase orders into ERP orders. We’ve worked on factory floors, sat side-by-side with employees to learn their workflows, and even slept at a factory. We’re now onboarding our first customers onto five-figure annual contracts. This is our wedge into automating the $26 billion clerical labor market in U.S. manufacturing. Sam previously founded a DevOps platform that raised $2M. Taira was the youngest SDE 2 at AWS SageMaker Inference, where he built AI infrastructure for enterprises such as Salesforce.

Founders Β· 2

Sam Goldman
Sam GoldmanCo-Founder & CEO

CEO @ Smartbase. Previously, I founded a DevOps platform that raised $2M and had growth-stage startups as customers.

Taira Fujioka
Taira FujiokaCo-Founder & CTO
AmazonSalesforce

CTO @ Smartbase. Previously, I was the youngest SDE 2 at AWS SageMaker Inference, where I built AI infrastructure for enterprises such as Salesforce.

B2BOperationsSaaSB2BWorkflow AutomationManufacturingAutomation

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