platoseedplatoseed
Automated QA for your Digital Analytics
Trackingplan automatically discovers and monitors all the information your applications and websites are collecting, ensuring that you can trust your BI, analytics, marketing, and sales tools. You can think of us as Segment Protocols but totally transparent, where developers can keep using Google Analytics, Amplitude, Hubspot, Intercom, Braze, etc. as they are used to. Installed in minutes in using your Tag Manager or adding just one line of code to your web or apps, we model all the data being sent to third parties. Since Trackingplan understands what each piece of data means, it identifies patterns, detects anomalies, and automatically connects the dots to create value from data that was hidden in plain sight: - An always up-to-date single source of truth and data governance tool. To discover, understand and document your data and improve communication across teams. - Automated notifications when something breaks or changes. To make sure that integrations are always well implemented: Schema errors, traffic anomalies, rogue events... - Easy to understand, customizable, cross-service alerts. To detect trends, insights, and problems without using complex, engineer-oriented solutions.
Trackingplan provides an AI-powered quality layer for marketing and analytics, focusing on automated monitoring and debugging of data quality, consent, and tracking across web and app environments. It aims to detect, investigate, and prevent issues that silently distort analytics and campaigns.
Trackingplan acts as an always-on AI assistant for data quality. It continuously monitors web and app tracking, detects issues as they happen, and guides users through root-cause resolution with step-by-step fixes. Features include automated discovery of tracking plans, AI-assisted debugging, real-time alerts for data quality and consent problems, and modules for web tracking, app tracking (iOS/Android/backend), consent checks, and marketing performance governance. The platform emphasizes automatic learning of data behavior without heavy manual setup and provides integrations such as Looker Studio Connector and brandable tools like UTM Builder and Regex Tester.
Who it’s for: Marketing analytics teams, digital analytics teams, IT teams, agencies, and data-driven organizations that manage client-side tracking, consent, and data quality for marketing campaigns.
Customers: CSA (Havas Media Network), Fact, Elogia, On Top Media, Semmántica, Rethink
Customer stories and case studies highlighted; mentions of agencies and partnerships; multiple named customers and references to use cases, plus a free analytics audit and various integrations, indicating traction and growth messaging.
I'm a Software Engineer and I love to apply AI in the industry. After obtaining a PhD in Machine Learning, I joined Google to work on Computer Vision for Android and NLP for the Google Assistant, where I owned the Weather vertical. I left to start and lead a ML Team at the 90-year old Rohde&Schwarz. There we patented and launched metrics for Data Analytics based on Deep Learning. As a founder at Trackingplan, I'm managing the technical department and people coordination.
Hi there! Trackingplan co-founder here. Our team joined because we had the need to do something. We had suffered a well-known problem: bad data. Relying on bad data to take business decisions is a pain in the ass. As we are enthusiasts in software, artificial intelligence and business, we had to do something about it. Trackingplan was born. I've built many kinds of software before, from desktop apps to home automation systems. So I'm excited about building Trackingplan and kill -9 bad_data
I'm born and I live in Spain. I love creating products that matter, dogs and soccer. I studied CS and founded three tech companies, where I took the role of CEO and product lead, but I try to code when my smarter fellows don't see me. At Guiomatic, we sold millions of custom travel guides to airlines At Hooks, we sent billions of notifications to millions of users. At Techstars we learned a lot. Now at Trackingplan, we help companies trust their data.
Business and technical oriented. Worked in development, product, operations and sales. 3x founder and VC.
ML Marketing Infrastructure
Fixing data quality in product analytics.
