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Underground Cellar
InactiveUpgrading Your Wine Experience
Winter 2015Founded 201426 peopleSan Francisco, CA, USA
About
Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. We provide a unique and exciting experience that gives wine buyers a great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.
Founders · 4
Ben HerilaFounder/CTO
Eng lead @ Meta, formerly tech lead @ Airbnb, CTO @ Underground Cellar W15
Brian GallagherFounder/COO
Jeffrey ShawFounder
Brandan ZauchaFounder/CVO
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