Unusual
ActiveMarket to AI agents
This company has previously operated under “Aditto”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions. Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings. We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents. Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.
Founders · 2
Unusual helps you change AI's mind about your brand to get more leads. Previously founded Remedy, a healthcare startup. MIT alum.
Cofounder @ Unusual. Previously growth @ Gatsby. 15,000 cold call club. All american water polo player @ Princeton.
Related startups
Agentic Marketing Platform
Red teaming for AI agents
