Upwave

Active

Marketing analytics for the world's biggest brand marketers

Summer 2012Founded 201250 peopleSan Francisco, CA, USA

↻ Pivot / rename signal

This company has previously operated under “Survata”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers. Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work? Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more. Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs. The company is based in San Francisco.