Reframe

Active

AI-native, hardware procurement marketplace

Winter 2026Founded 20251 peopleSan Francisco, CA, USA

AI insightcan contain mistakes

AI-Native Hardware ProcurementMarketplaceHardware teams procuring components (COTS and custom manufacturing)Medium competition

Moat

Agent-driven automation of component sourcing, supplier negotiation, and custom manufacturing; trusted supplier network.

Key risk

Fragmented supply chain; trust in AI for critical component selection; existing procurement solutions entrenched.

Why now

Hardware scaling demand (AI, robotics, automotive); supply chain bottlenecks; teams seeking procurement efficiency.

Competitors

Arrow, Heilind, ScanSource, PartSelect, traditional distributors

↻ Pivot / rename signal

This company has previously operated under “Milotic AI”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

Reframe is the only AI-native marketplace for hardware teams to procure both COTS and custom manufactured components. We have access to trusted suppliers that have made parts for the most reliable hardware products that people use today (iPhones, Teslas, and more). We use Agents to automate end-to-end procurement so that hardware teams can scale while remaining lean.