Vest
AcquiredBringing wider access to financial derivatives.
This company has previously operated under “Vest”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Vest, on a mission to bring wider access to financial derivatives and other institutional investment strategies, manages investment products worth $50+ billion (as of 9/30/25). Backed by private equity, the firm has a strategic partnership with Cboe Global Markets, Inc. (NASDAQ: CBOE), and First Trust, a global asset manager. Vest created Target Outcome Investments in 2013, which target a defined return profile, with an allowance for a specific level of risk, at a particular point in time. Today, Target Outcome Investments are available as mutual funds, exchange-traded funds (ETFs), unit investment trusts (UITs), collective investment trusts (CITs), and customizable managed accounts / sub-advisory services. The firm was launched and backed by preeminent venture firms such as Y-Combinator (Airbnb, Reddit, Dropbox), Payment Ventures (MicroVentures, CardFlight) and First Round Capital (Uber, Mint, Square). See more at https://www.vestfin.com.
Founders · 2
Jeff Chang has over 25 years of experience in financial services and asset management, and is responsible for driving product strategy, research and positioning of the firm's product offerings across all distribution and marketing channels. Prior to co-founding Vest in 2012, Jeff worked at ProShares, and FBR & Co. Jeff is a CFA charterholder. He has also held CPA and CFE certifications. Jeff attended the United States Naval Academy and the McDonough School of Business at Georgetown University.
Related startups
Values based personalization at scale for asset and wealth management
