Wildcard
ActiveAEO/GEO for E-Commerce and Retail
About
Wildcard is the AEO and GEO platform designed specifically for e-commerce and retail brands. We help merchants improve visibility across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, and Amazon Rufus. Wildcard tracks how brands, categories, collections, and SKUs appear across AI search results, identifies visibility gaps, and turns those insights into actions. We use AI agents to enrich product data, generate SEO, AEO, and GEO content, create collection and comparison pages, build FAQs, and improve off-site discoverability across Reddit, YouTube, blogs, and other sources. As AI shopping evolves, Wildcard is building the infrastructure brands need to win in agentic commerce, including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).
Founders · 1
AmazonCEO at Wildcard. Previously, Engineering Manager at Scale AI where I led the GenAI Allocation team. Built the ecommerce enrichment engine for the largest company pilot - enriching 2.4M attributes across 400K SKUs. Former Eng at AWS Elastic File System. UCLA Masters CS and UCSB CS undergrad.
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