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Workbase

Acquired

Data & workflow platform for B2B account teams

Summer 2020Founded 2020San Francisco, CA, USA
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This company has previously operated under Workspace. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.

About

We help B2B companies reduce churn and grow customer spending. Our product gives account managers access to data dashboards and priority checklists needed to proactively save customers and upsell them to more profitable products. Most companies have all the data they need to figure this out, but it’s often locked away in 20 different systems. There is no central place for an account manager to easily prioritize which customers to focus on and what actions to take to help them. Workbase is the solution, by one-click integrating the data sources and customizing the interface and actions for each company. When working on similar internal tools at companies like Segment, we saw first-hand that proactively managing the customer journey could increase net retained revenue by as much as 20 percent.

Founders · 2

John Tan
John TanFounder

John is Co-Founder and CEO of Workbase.

Ed Parsons
Ed ParsonsFounder

I'm a technical founder that has been building things with computers since I was 12. I'm currently building a new way for business to create the software they need inside their go to market teams at Workbase, come ask me about it.

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