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Cedar

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Execute the best sales playbook in industry

Winter 2025Founded 20252 peopleSan Francisco, CA, USA
Generate ideas โ†’
โ†ป Pivot / rename signal

This company has previously operated under โ€œByteBelliโ€, โ€œlawyai (name in progress)โ€, โ€œGraphIQalโ€. A rename frequently marks a pivot in positioning or product โ€” useful raw material for variant ideas.

About

Cedar helps the fastest growing GTM teams ramp up new reps faster & spread top rep playbook throughout the team. AE's at Cursor, Corgi, Pylon, and Warp use Cedar to save 75% of admin time on CRM updates, follow-ups, and deal strategy. Backed by YC with an ex-Figma, Notion, and Intuit team, Cedar was built by spending hundreds of hours with the best AE's in industry โ€“ we've built a playbook for the fastest growing teams and founders ramping up sales, and we'll use it to automate the busy work so you can sell more, better.

Founders ยท 2

Jesse Li
Jesse LiFounder
Georgia Tech๐ŸŽ“ Georgia Institute of Technology

Co-founder & CEO at Cedar. B.S. in Computer Science at Georgia Institute of Technology.

Isabelle Ilyia
Isabelle IlyiaFounder
LinkedInGeorgia Tech

CTO @ Cedar (YC W25). Previous software engineer @ Figma, Notion, and LinkedIn. Studied Computer Science @ Georgia Tech.

B2BEngineering, Product and DesignSalesSales EnablementCRMEmail

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