Fixture

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An AI-first CRM built for Startups

Winter 2026Founded 20265 people

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AI-First Startup CRMSaaSEarly-stage startups, growth-stage sales teamsHigh competition

Moat

AI agent orchestration; multi-tool data integration; startup-optimized UX; agent API extensibility.

Key risk

Salesforce and HubSpot add AI agents; network effects weak; customer acquisition cost vs LTV pressure.

Why now

Startups increasingly adopt AI agents; demand for integrated AI co-pilots in go-to-market workflow.

Competitors

Salesforce, HubSpot, Pipedrive, Apollo, Clay

About

Fixture is an AI-native CRM built for startups. It integrates with all the tools you use to communicate with customers, tracks marketing channels (e.g. website traffic), and pulls everything into a single go-to-market context store. Our AI agents proactively help you move your deals forward, and you can use Fixture from our web UI or any of your favorite AI tools (e.g. Claude Code).

Founders · 2

Matt RileyFounder/CEO

Founder or Fixture (w26). Previously a Visiting Partner at YC (w25, s25) and Founder of Swiftype (w12), which was acquired by Elastic (NYSE: ESTC) in Nov 2017. Early engineer at Scribd (s06).

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