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Sitefire

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Marketing suite for the agentic web

Winter 2026Founded 20252 peopleSan Francisco, CA, USA
Generate ideas โ†’
AI insightcan contain mistakes
AI Agent Marketing AutomationSaaSBrands and product companies distributing to AI agent platformsLow competition
Moat
Automated on-page and off-page content optimization for AI agent visibility (ChatGPT, Claude plugins, etc.); proprietary algorithms.
Key risk
Nascent agent ecosystem; agent platform policies may restrict third-party marketing; uncertain ROI attribution.
Why now
AI agents (ChatGPT plugins, web search integration) becoming discovery channels; brands seeking distribution parity.
Competitors
Emerging space, traditional SEO/SEM, early agent-native marketing tools
โ†ป Pivot / rename signal

This company has previously operated under โ€œpulseโ€, โ€œsitefireโ€, โ€œitefireโ€. A rename frequently marks a pivot in positioning or product โ€” useful raw material for variant ideas.

About

Sitefire (YC W26) helps brands market their products to agents. They create content and tools that get their products discovered and used by AI agents (ChatGPT, OpenClaw). Sitefire identifies which content drives AI visibility, and automatically creates it. The teams using Sitefire execute on-page and off-page actions to deliver measurable top-line growth.

Founders ยท 2

Jochen Madler
Jochen MadlerFounder
Stanford๐ŸŽ“ Technical University

Co-founder & CEO, sitefire.ai. Valedictorian of Germany's no. 1 finance program. Deep RL & optimization at Stanford and PhD at Technical University Munich (TUM).

Vincent Jeltsch
Vincent JeltschFounder

CTO@sitefire.ai, helping you market your brand to AI agents. - software engineering at RobCo - launched one the fastest growing healthcare programs in Germany - studied at CDTM, Germany's #1 study program for founders

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