Fort

Active

Strength Tracking Wearable

Winter 2026Founded 20253 peopleSan Francisco, CA, USA

fort.cx ↗LinkedIn ↗X ↗

Generate ideas →

AI insightcan contain mistakes

Wearable Fitness TechHardwareStrength training enthusiasts focused on longevityHigh competition

Moat

Proprietary motion + heart rate algorithms for automated strength tracking reduce manual logging friction competitors require.

Key risk

Crowded wearable market dominated by Apple, Garmin; consumer adoption requires strong brand and distribution.

Why now

Gen-Z and millennial fitness obsession with data-driven training; wearable TAM expanding 15%+ annually.

Competitors

Apple Watch, Garmin, Whoop, Oura Ring

About

Fort is a wearable that tracks strength training for people who care about longevity. Other wearables make you manually log every rep, set, and exercise, then provide unhelpful feedback or underestimate strength-related fatigue. We use heart rate and motion data to track your strength workouts for you, then provide thoughtful, actionable feedback that helps you achieve your goals.

Founders · 3

Miranda NoverFounder

Tesla

Carnegie Mellon

Founder and CEO of Fort. Previously was a Product Design Engineer at Tesla, working on 4680 battery cells for the Cybertruck from prototype through successful launch. Studied Mechanical Engineering at Carnegie Mellon. Loves fitness and design.

LinkedIn ↗X ↗

Paul SchneiderFounder

Tesla

Co-founder and CTO at Fort. Worked on millimeter-wave radar and detecting electrical fires at Tesla. Also owned systems design & autonomy architectures for Semi and Robotaxi.

LinkedIn ↗X ↗

Zac VallesFounder

Tesla

SpaceX

CPO at Fort. Former Senior Engineer at Tesla. Owned body and powertrain subsystems for Cybercab and Cybertruck from prototype to production. Previously propulsion and Starlink at SpaceX. Athlete and craftsman.

LinkedIn ↗X ↗

Consumer Consumer Electronics

Related startups

ANORIASpring 2026

The first wearable that reads your emotions to enhance your EQ.

Emotional Intelligence WearableActive

rex.fitWinter 2023

Automating nutrition tracking.

Active

3 more related startups + AI insights

Free account · no credit card.

Also in Winter 2026

Cardinal Wideframe Martini Condor Energy Remix Shofo