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Glow Energy

Acquired

Unlocking Virtual Power Plants for rental properties

Winter 2022Founded 20226 peopleLos Angeles, CA, USA; Remote
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↻ Pivot / rename signal

This company has previously operated under β€œMoneytree Power”, β€œMoneytree”. A rename frequently marks a pivot in positioning or product β€” useful raw material for variant ideas.

About

Glow Energy is a mission-driven company dedicated to making the built environment more sustainable. Our software empowers rental property owners to transform their buildings into Virtual Power Plants that drive sustainability and financial benefits for tenants, property owners, and clean energy infrastructure developers.

Founders Β· 2

Greg Sirotek
Greg SirotekFounder
Airbnb

Greg is the co-founder and CEO of OpenCoreEMR, launched in June 2025 with Open Core Ventures to commercialize OpenEMR, the world’s most widely used open-source electronic health records platform. Previously, he was co-founder and CEO of Glow Energy, acquired by Ivy Energy in 2024. Earlier, Greg co-founded a proptech startup that led to his role at Airbnb, where he helped reaccelerate host growth and later served as Head of Home Experience, Luxe.

Ross Gruber
Ross GruberFounder

Ross is the co-founder and CTO of Glow Energy. Ross was previously a lead data engineer and engineering manager who helped scale engineering teams at YC and VC-backed startups like Dia&Co and Upkeep. Ross is passionate about sustainability and is focused on building decarbonization as a crucial building block on our way to a net-zero future.

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