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Kuli

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AI coworker for marketing teams

Spring 20263 people
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AI insightcan contain mistakes
Social Video IntelligenceSaaSMarketing teams at large brands, agenciesHigh competition
Moat
Video analysis at scale across billions of social videos; brand context learning; trend/competitor tracking integration.
Key risk
Data access and rights (scraping social platforms); influencer marketing market consolidating; ROI on trend analysis unclear.
Why now
Social video explosion; influencer marketing budget growth; AI video analysis capability improving.
Competitors
Sprout Social, Hootsuite, traditional influencer platforms

About

Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount. Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and Havas use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better. For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.

Founders · 2

Michael Hodara
Michael HodaraCofounder and CEO

Cofounder and CEO @Kuli, Creator Marketing OS Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.

Jonathan Hassan
Jonathan HassanFounder

Cofounder and CRO @Kuli, Creator Marketing OS. After 6 years advising enterprise clients at KPMG on M&A transactions, I now lead sales and business at Kuli, the AI agent for social and creator marketing teams at the largest consumer brands. Our agent analyzes millions of social videos in a brand’s context and helps clients like Disney and Nivea use it to scout creators and spot trends early. Our clients launch campaigns 4x faster than through their previous means.

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