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Lance

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AI Agents That Run Hotel Operations.

Winter 2026Founded 202610 peopleSan Francisco, CA, USA
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AI insightcan contain mistakes
Hotel Operations AI AgentsSaaSHotel chains and independent hotel operatorsMedium competition
Moat
Agent technology that navigates hotel PMS systems; computer use agents trained on hospitality workflows.
Key risk
Guest experience failures could harm reputation; PMS system fragmentation; staffing concerns.
Why now
Hospitality labor shortage post-COVID; guests expect seamless booking and service; AI agents ready.
Competitors
Marriott tech stack, independent PMS vendors, Sprinklr

About

Autonomous AI agents that answer calls, close sales, and run operations, so your team can focus on guests. Trusted by some of the top hotel groups in the US, supporting 50+ hotels across brands like Marriott, Hilton, and Hyatt Built on advanced Computer Use Agent technology, Lance agents can navigate your existing hotel software, make real-time decisions, and handle complex multi-step tasks.

Founders Β· 3

Caleb Chan
Caleb ChanFounder
GoogleSalesforce

CEO of Lance. Former Head of Product and Founding Engineer at Silicon Valley Commerce (9‑figure exit). Previously product roles at Google and Salesforce, building industry-leading voice and AI agent technology.

Gavin Brennen
Gavin BrennenFounder

COO of Lance. Previous work on AI agents at Domo, with earlier Product & customer facing roles at SmartSuite (Series A) and Zeus.

Gatik Trivedi
Gatik TrivediFounder
StanfordBerkeley

CTO of Lance. Previously founded and exited MedTec Innovate, worked on speech and language research at Stanford, and studied EECS + Business in Berkeley M.E.T. Built agent infrastructure at GI Partners and LLM eval metrics at Knowtex (YC S22).

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