Norra

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Automating equipment operations for nursing facilities

Fall 2025Founded 20252 peopleSan Francisco, CA, USA

About

Norra helps nursing facilities manage equipment operations. Every year, ~$80 billion are spent on medical equipment like beds, concentrators, and wheelchairs. Nursing facilities continue to operate with zero visibility which leads to $15 billion in equipment waste annually. We use physical trackers and AI agents to eliminate this.

Founders · 2

Ben RubinCEO and Cofounder

Building the AI equipment operations platform for nursing facilities. CS + Math at Rice. Spent 1,000+ hours in hospitals and nursing facilities observing broken operations firsthand.

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