Pina Earth
AcquiredUnlocking carbon markets for European forest owners
This company has previously operated under “Pina”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Pina Earth is building a suite of digital tools for data collection, monitoring, and certification of forest carbon projects. EU forests are at high risk due to climate change. With Pina Earth, forest owners can start high-quality carbon projects on their properties and use the new income stream to prepare their forests for a changing climate. Pina Earth and Tree.ly recently joined forces to create Europe's leading forest carbon platform: https://tech.eu/2025/07/29/pina-earth-and-treely-merge-to-create-europes-largest-forest-carbon-platform/
Founders · 2
I have a background in environmental studies (PhD @LMU, M.Sc., @TU Munich) and business (C-level consulting at Kearney, Audi). Before founding Pina Earth, I co-led the Center for Digital Technology and Management (CDTM) in Munich for the four years of my doctoral research. At CDTM, I taught entrepreneurship and was responsible for partnerships (with e.g. Siemens AI, Adidas) as well as recruiting. CDTM is also where I met my co-founder, Florian.
My main study background is in HCI (M.Sc. @ LMU in Munich, Germany). I specialized in affective computing & decision-support systems for expert users. Additionally, I attended an add-on study program in Technology Management @ the Center for Digital Technology and Management (CDTM) where I also met my co-founders. Since the beginning of my studies, I was working as a full-stack web and app developer at various early-stage start-ups including Alasco, ORDA, and ShoeSizeMe.
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