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App to help people quit or cut back on alcohol use
Reframe is the leading app to help people cut back on drinking. Reframe uses neuroscience & psychology to help people shift the way they think about drinking & help build great habits. We don't believe in stigma or restrictions. In the past 12 months, Reframe has had over 2M+ users and has helped more people cut back on alcohol use than any other org worldwide.
Reframe is an evidence-backed app designed to help people reduce or quit alcohol use by combining neuroscience-based behavior change techniques, tracking, courses, and a private community. It positions itself as a multi-tool platform to support mindful drinking and habit change rather than treatment for alcohol use disorder.
The product blends an evidence-based alcohol reduction program with daily tasks, personalized drink tracking, in-depth courses (live and recorded), 24/7 private community support, and a comprehensive toolkit (meditation, activities, videos). It emphasizes neuroscience-driven habit change, progress tracking, and a personalized plan delivery through a guided onboarding and daily tasks, plus resources like drink calculators and quizzes to support decisions about drinking.
Who it’s for: Individuals seeking to reduce or quit alcohol consumption and improve well-being; people looking for structured habit-change programs and community support rather than clinical treatment.
The site highlights millions of users, high app ratings, donations of success metrics, and ongoing pricing/subscription offers, indicating traction and active user growth.
Government-funded online addiction treatment
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