Response
ActiveTurn customer emails into ERP-ready orders.
About
Over 70% of B2B trade still happens through emails, PDFs, texts, and phone calls — not because companies prefer it, but because their customers do. This is the default ordering workflow across industries, and despite decades of ERP software, it remains largely manual. Response provides the infrastructure for this reality. We turn unstructured customer messages into ERP-ready draft orders, so teams can review, approve, and move faster without changing how they work. By automating the space between customer intent and systems of record, Response lets operators scale order volume without hiring more people, outsourcing labor, or retraining customers. We’re building the missing action layer for how B2B trade actually works.
Founders · 2
Endurance athlete (marathons, murphs, etc.) and co-founder & CEO @ Response.
Kais is a co-founder at Response. He was raised in London and studied OR at Cornell. Before Response, he worked in operations in the Middle East - from logistics at Aramex to industrial gases at Gulf Cryo. He loves piano, tennis, and visiting art museums in his spare time.
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