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Microsoft
Sleek
AcquiredBrowser automation for businesses.
Summer 2021Founded 20215 peopleToronto, ON, Canada
↻ Pivot / rename signal
This company has previously operated under “Avery”, “HeyAvery”, “TBA”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Sleek builds AI agents that automate important eCommerce flows for online shoppers. We work with consumer businesses to power these experiences across mobile and desktop via the browser.
Founders · 3
Adam MacEachernFounder
Co-Founder & CEO @ Sleek Previously: Management Consultant @ Kearney
Daniel BaumFounder
Co-Founder & COO @ Sleek Previously: Corporate Lawyer @ Bennett Jones LLP
Palmer McCutcheonFounder & CTO
Engineering @ ZeroClick, Pie Previously: - Co-Founder & CTO @ Sleek (S21), sold to ZeroClick (September 2025) - Software Engineer @ Microsoft
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