Trace
ActiveContext-aware orchestration between humans and AI.
This company has previously operated under “Trace AI”. A rename frequently marks a pivot in positioning or product — useful raw material for variant ideas.
About
Trace is a workflow orchestration platform that gives agents shared context across systems and lets teams build visual processes combining AI and humans. It automatically identifies which tasks can be AI-automated and which need human input, so non-technical teams build and run workflows without engineering involvement.
Founders · 2
Co-founder and CEO of Trace. Former product manager at Copper, a digital asset custodian, where he delivered an institutional offering for State Street. Fintech background across hedge funds and scaleups as a data scientist. Built startups since 17 in retail tech, travel, and web3.
Co-founder and CTO of Trace. Former senior engineer at Deliveroo who built the grocery data-enrichment ML pipeline (millions of items, thousands of retailers). Multi-time founder; led backends in logistics and finance, and deployed workflow automation across engineering and ops.
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