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UpEquity

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UpEquity gives homebuyers more certainty and power.

Summer 2019Founded 201990 peopleAustin, TX, USA
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โ†ป Pivot / rename signal

This company has previously operated under โ€œLnderLabโ€, โ€œUpEquity (formerly LnderLab)โ€. A rename frequently marks a pivot in positioning or product โ€” useful raw material for variant ideas.

About

UpEquity is removing contingencies for home buyers so that they have more negotiating leverage when purchasing their next home.

Founders ยท 1

Timothy Herman
Timothy HermanFounder
Harvard

Before founding UpEquity I was a fighter pilot in the US Navy. I flew F/A-18s off aircraft carriers and was one of the first F-35C pilots in the Navy. After leaving the Navy, I attended Harvard Business School where I was a candidate for an MBA. Half way through my tenure at HBS, I participated in the S19 batch and dropped out of school.

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